Tips on bulk email marketing

Always go for permission based email. What's that? A permission based email is a form of solicited mail that the recipient has requested or opted for it. Ways to make people opt into your email is by providing opt in space check box in your websites, advertising through other newsletters etc.

Keep the content of the email as low and to the point as possible. Most of people get don't read longer mails and get annoyed if the emails have more content that use up more email space.

Avoid attachments as far as possible. Attachments take more space and are seldom opened.

Provide a working opt out option in the email. Providing an opt out box or service is the best way to avoid your mail from being framed as spam.

As a best measure avoid sending html mails. Html mails generally don't load/open easily and are space grabbers that most people don't like. Although you can have an option in your first mail regarding Html email.

If you decide to provide links in your mails, make sure they are working and not broken.

As far as possible try and address the recipient by his name.

Always mail to a targeted audience

As a safety measure avoid buying email addresses from any vendor. Most of these email addresses will be far away from your target audience and the risk of your mails being termed as spam increases.

Decide on a subject line that is short and to the point. Personalize the subject it possible.

Go through SPAM guidelines and try to get a rough idea of it.

Email marketing is a strategy that is extremely cost effective. But the same time it can prove disastrous to a company's image. So follow the above tips and avoid any 'rise to fame fast' methods and we are sure you will be on the safe list. Good luck from YES UNCLE on your email marketing campaign.

Give a catchy subject line

Here's where the cookie crumbles. The subject line may consist of a few words but plays the most important role and decides that the person will actually open the mail or not! So while deciding on the subject like keep the following points in view.

Always make sure to keep the subject line short. Keep it less than 5 words ( if possible ).

Never use all caps.

Keep it in tune with the content inside.

Never make it look impersonal if not personal.

Add a personal touch if possible. E.g.: Mentioning names.

Try asking a question. Questions are more engaging than statements.

Never give it a marketing mail sound.

Never use 'you'. Making use of 'You' in the subject line can make it look like spam.

Oooooops! Never use exclamation marks in a subject line.

Check your mail on other devices

Some people prefer reading their mails on mobile phones and PDAs. So it's always better to check how the mail downloads in these devices and make necessary changes like using multi part format to grab whole net users.

Test your html email before sending

It's a good practice to test the email in some of your own email accounts before actually sending it. Once you are sure that the mail works perfect on other accounts, you can send it without any worries.

By following these simple guidelines, companies can make the most of their email marketing campaign in an easy way. There are many quality resources online that offer articles on the latest developments in the field of email marketing.

Check before sending

Maintain specific Frequency and time

Decide on a specific frequency and time of delivery for your newsletter and stick to it. The duration should be such that you are not forgotten at the same time you should not be overdoing it.